Inrikes

INRIKES aims to provide a nuanced picture of the Sweden that drives us forward. On the cover, you will always find a well-known and current profile. In INRIKES, we highlight destinations and experiences. We look at Sweden from a sustainability perspective and regularly offer themed features on everything from AI to how you can boost your well-being factor. Food, drink, design, and culture are also natural components of our magazine.

INRIKES is the magazine for everyone who travels sustainably by train through Sweden. You'll find the magazine on board all of SJ's 2nd class carriages serving Sweden's largest cities: Stockholm, Gothenburg and Malmö, as well as the trains to Copenhagen and Oslo.

Digital magazine
You can read all issues of INRIKES digitally via our website. inrikesmagasin.se .or directly by Click here!

Target audience
A broad target audience of business and leisure travellers who spend an average of 3–5 hours on board the train. According to SJ, 150,000 travellers use the carriages we are distributed in daily, providing a reach of approximately 2.5 million contacts. In addition, we have extra distribution at various types of events, such as Almedalen Week in Visby.