Voyage

VOYAGE is a lifestyle magazine offering inspiring reading from all corners of the globe. Here you'll find a delightful mix of features from exciting destinations, covering food, fashion, drinks, watches & jewellery, and much more.

VOYAGE focuses on both business and leisure travellers, and just like before, you'll find the physical VOYAGE magazine on board SJ's first-class carriages. Additionally, the magazine is distributed directly to our subscribers. Throughout the year, VOYAGE will also be present at several major events.

Digital You can now find VOYAGE on Readly, Sweden's largest platform for digital magazines. The service is a subscription service, and the target audience here often reads digitally every day – meaning your message is exposed for a long time. The top lifestyle category is the most popular among readers! Click here to access the magazine digitally.

Target audience
Business travellers and private travellers flying first class on SJ, those who subscribe to the physical magazine or attend the events we participate in. As well as all Readly's digital readers.

According to SJ themselves, 1st class travellers spend an average of 3-5 hours on board. And according to Readly.se, the majority of their visitors read digitally for 9 hours a month.